Newsmax Media will look to reach politically conservative baby boomers with the June launch of its Newsmax TV channel, the company said Thursday.
Looking to compete with politically right-leaning Fox News, the Boca Raton, Fla.-based Newsmax TV channel will soft launch in mid-June on DirecTV, reaching more than 20 million viewers, said Newsmax Media CEO Christopher Ruddy. The network will initially offer nine hours of live programming featuring independent news with a “mainstream conservative tilt,” as well as lifestyle content for Boomers in the areas of health, finance, and personal well-being, Ruddy told Multichannel News. He added the independently-owned network hopes to be in front of 40 million viewers by the end of the year.
Newsmax also plans to launch an OTT channel later in the summer offering a live feed of the network as well as content from Newsmax’s websites Newsmax.com, Newsmaxhealth.com, and Moneynews.com, which draw close to 14 million unique monthly visitors.