After suffering through a long news drought, Sept. 11 and the ensuing coverage helped the three cable news outlets to post major ratings gains in the fourth quarter of 2001.
Cable News Network notched a 1.4 average rating in prime time, up 17 percent from the
fourth quarter of 2000.
Fox News Channel also averaged a 1.4, up 27 percent from the year before, and
MSNBC notched a 0.8 rating, up 14 percent.
Coming off its relaunch last summer, Hallmark Channel harvested
67 percent better ratings in prime last quarter, up from a 0.3 in 2000 to a 0.5 in
Courtroom Television Network was also on the rise, scoring a 0.7 rating in the fourth
quarter, up from a 0.6.
Among the losers, The Weather Channel saw its ratings drop the most,
down 50 percent from a 0.4 in 2000 to a 0.2 last quarter.
MTV: Music Television and Travel Channel both saw ratings dip 25 percent, while E!
Entertainment Television and VH1 suffered 20 percent