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News nets may use war in upfront deals - Broadcasting & Cable

News nets may use war in upfront deals

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The cable news services might be using their hefty Iraq-war-audience stats as
a way to lure ad dollars from the "Big Three's" evening news.

Cable News Network executive vice president of sales and marketing Greg D'Alba said that
with "all of cable news [programmers] doing well" and the major broadcasters
having a hard time keeping up with the war's breaking developments, the question
for agency buyers should be, "how relevant is network news?"

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