NewFronts 2015: Mode Media Launches Mode.com, Mode Stories - Broadcasting & Cable

NewFronts 2015: Mode Media Launches Mode.com, Mode Stories

Will combine company’s websites, apps, content
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In an effort to aggregate its content in one spot, Mode Media has launched Mode.com and mobile app Mode Stories.

The website and app will bring together Mode Media’s websites — including Glam.com, Brash.com, Foodie.com, Tend.com and Bliss.com — apps, social networks and content to Mode starting Tuesday.

The combined platform launches with 25 million users a month, 100,000 videos and content curated by 10,000 creators in 20 lifestyle categories.

“I am thrilled to be launching Mode.com and the Mode Stories App as a completely new way for consumers to discover incredible videos and content today,” said Samir Arora, founder and CEO of Mode Media. “Our significant reach — particularly amongst millennials, existing relationships with top creators & video producers, and the innovative new solutions for brands — allows us to immediately command a leadership position in the platform market.”

The website and app brings together human-curated content and an algorithm for personalized feeds based on “editors, critics, journalists, video producers and experts they follow; as well as their interests, engagement and social activity on Mode.”

Mode Media also announced Tuesday the launch of Mode Video, a digital video streaming service integrated into the Mode platform.

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