Bud Light and Toyota have joined the list of official sponsors for ESPN’s X Games, which begin June 4 in Austin.
Also sponsoring the event for the first time is Fruit of the Loom.
X Games sponsorship packages include on site activations, rights to use X Games' logos, a media presence during telecasts and in ESPN The Magazine and positions in X Games digital and social media.
Returning brands include America’s Navy, GoPro, Harley-Davidson, Monster Energy, 7 Up, DuPont Kevlar, Fram, Oakley and Skype.
Examples of sponsor participation include a flyover by Navy planes to launch the event, daily giveaways by GoPro, and a new flat-track racing competition sponsored by Harley –Davidson. A sweepstake offers a motorcycle as a top prize.