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New PROMAX deal straight barter - Broadcasting & Cable

New PROMAX deal straight barter

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PROMAX/BDA is hoping to attract more attendees to its June conference in Los
Angeles with an innovative barter offering.

The association is teaming up with Active International to allow station
promotion and marketing executives to trade station airtime for all of the comforts of
conference attendance, including registration, airfare, rental cars, hotels,
restaurants and PROMAX/BDA membership.

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