New MediaVest CEO Confronts 'Challenge' of Branded Content - Broadcasting & Cable

New MediaVest CEO Confronts 'Challenge' of Branded Content

Terkelsen on his approach to working with clients and the agency’s evolving business
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Brian Terkelsen, named MediaVest’s new CEO in mid-June, did not follow the traditional route that usually leads someone to the position he now holds. Terkelsen spent no time on the media buying or planning side of the agency business. Instead, he began his professional career as an investment banker more than two decades ago.

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