New Head of Sesame Street Sponsorships - Broadcasting & Cable

New Head of Sesame Street Sponsorships

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Sesame Workshop has tapped former Hearst Corp. magazine-sales executive Steven McDonald as assistant vice president, corporate sponsorship.

He will oversee corporate-sponsorship packages for the Workshop’s noncommercial PBS series Sesame Street and Dragon Tales. McDonald had been account manager for Hearst’s SmartMoney magazine.

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