New Cable Net Hot To Trot

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There’s still no Puppy Channel (or even People Channel, now that we think of it), but The Horse Channel intends to break from the gates this fall.

Before neigh-sayers wonder who needs a horse channel, consider that Americans spend $39 billion a year on horse-related activities and goods, according to Sally Lassiter, president of HorseTV Media Group.

Lassiter ran a block of horse-related programming on a cable channel in Houston.

The new 24/7 Horse Channel intends to show rodeos, real-life horse stories, horse movies and news.

Chris Stafford, a spokeswoman, says Horse Channel would be aimed more at the breeder crowd than folks who are betting on a nag to win at Aqueduct, though it will cover “famous” horses of the moment.

There are no carriage deals at the moment (insert horse and carriage joke here).