Driven by the Olympics on NBC, network TV ad spending was up 12.3% in the first quarter of 2006 versus 1Q 2005 to $6.523 billion. That's according to market researcher TNS Media Intelligence.
Spot TV ad spending was up 6.4% over 1Q 2005 to 3.898 billion, while cable TV was up 2.2% to $3.588 billion. Spanish-language media of all types was up 14.2 % to $1.051 billion.
Internet ad spending showed the strongest percentage gains at 19.4% to $2.313 billion.
The top ad category was telecom companies, which spent $2.317 billion, up 20.4%