Netflix Tries Out $6.99 Single-Stream Tier

Targets select new subscribers with cheaper, standard-definition-only option
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In a move that could expand its reach to a broader set of cost-conscious consumers, Netflix confirmed Monday that it is testing a lower-priced, single-stream tier to select new subscribers that delivers content only in standard-definition.

The new pilot subscription tier runs $6.99 per month, and lets users stream video to one screen at a time. That’s $1 less than Netflix’s $7.99 standard service, which offers access to the company’s library of high-definition content, and allows subs to stream up to two devices at the same time. Its higher-level, family-oriented tier costs $11.99 per month and allows those subscribers to stream video on as many as four screens at a time in HD and SD.

Netflix has not yet announced how it intends to distribute a 4K offering that will launch early next year, and include access to 4K streams of the second season of Netflix original series House Of Cards.

For the full story go to Multichannel.com.

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