Netflix Buys Domain Name

Video-subscription company says it 'cares about keeping DVD healthy'
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Despite the fact Netflix expects its legacy DVD-rental business to decline in perpetuity, the company has acquired the rights to the domain name. now redirects to the company's signup page for DVD subscriptions.

Netflix's recent purchase of for an undisclosed amount was reported Friday byDomain Name Wire.

In a statement, Netflix VP of corporate communications Steve Swasey said, "Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy."

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