NBCU will make programming available from NBC, USA Network, Sci Fi Channel, Bravo and its library to SanDisk's Fanfare service, which allows content to be downloaded to a PC for playback on a TV set via a new SanDisk TakeTV video player that will get a beta test with the NBCU programming. The test starts in January.
NBCU will experiment with a variety of models, including bulk discounts for a whole season's worth of shows, as well as "incentives" to purchase a bundle of shows, taking a page from the cable industry.
Media companies are increasingly looking for new platforms that supplement the traditional over-the-air or over-the-cable models for TV.
SanDisk said it is working with studios on ways to protect content -- a big issue with NBCU -- including filtering or watermarking technologies.