NBCU Launches TV Everywhere Awareness Campaign

Carries ‘Watch TV without the TV’ tagline

Looking to drive interest in and awareness of its growing slate of authenticated TV Everywhere products, NBCUniversal has launched a consumer market campaign that spans its stable of 14 cable channels.

The campaign, which carries the “Watch TV without a TV” tagline and will be backed by digital and on-air promos across NBCU’s portfolio, will focus on how consumers can access content across those channels and brands on a variety of connected devices as part of their existing pay-TV subscriptions.

The campaign is set to run from Dec. 26, 2014 through Jan. 1, 2015, and will showcase existing TVE apps from NBCU’s lineup, including E! Now; USA Now; NBC Entertainment; NBC News, Bravo Now; CNBC; Esquire Now; Golf Live Extra; MSNBC; NBC Sports Live Extra; Oxygen Now; Sprout Now; Syfy Now, and Telemundo Now.

For the full story go to Multichannel.com.