The International Olympic Committee announced that NBC won the rights to the
2010 and 2012 Olympic Games for a price of just over $2 billion.
By comparison, NBC paid $3.5 billion for the last five Olympics Games in a
deal that goes through 2008.
The difference this time is that the IOC opened the rights up to competitive
The previous two rights deals were secured by NBC in pre-emptive bids that
the IOC accepted without considering bids from the other networks (much to their
NBC apparently submitted higher bids than both ABC and Fox for the 2010-12
Games, although the value of the ABC and Fox offers was not publicly disclosed.
CBS announced earlier that it would not submit a bid.