NBC wins rights to 2010, 2012 Olympics


The International Olympic Committee announced that NBC won the rights to the
2010 and 2012 Olympic Games for a price of just over $2 billion.

By comparison, NBC paid $3.5 billion for the last five Olympics Games in a
deal that goes through 2008.

The difference this time is that the IOC opened the rights up to competitive

The previous two rights deals were secured by NBC in pre-emptive bids that
the IOC accepted without considering bids from the other networks (much to their

NBC apparently submitted higher bids than both ABC and Fox for the 2010-12
Games, although the value of the ABC and Fox offers was not publicly disclosed.

CBS announced earlier that it would not submit a bid.