NBC Universal To Sell Litton’s National Ads

By Paige Albiniak
( Broadcasting & Cable )
published

NBC Universal will cover national advertising sales for most of Litton Entertainment’s inventory, starting this fall, NBC Universal said Tuesday.

Shows on Litton’s roster include the upcoming weekly entertainment hour, The Brian McKnight Show, and its new half-hour court strip, Street Court, as well as Jack Hanna’s Animal Adventures, Animal Exploration with Jarod Miller and the off-network runs of Storm Stories.

NBC Universal’s ad sales department also handles national sales for the company’s syndicated first-run and off-net programming, including Access Hollywood,Deal or No Deal, The Jerry Springer Show, The Martha Stewart Show, Maury and The Steve Wilkos Show.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.