NBC takes Wednesday night - Broadcasting & Cable

NBC takes Wednesday night

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NBC won Wednesday night's Nielsen Media Research ratings competition in households and most
key demos, although CBS was a competitive second in the 18-through-49 demo (and
first with the 18-through-34 set) thanks to a Survivor special that recapped
the first 24 days of plotting, back-stabbing and immunity challenges on the
Marquesas isle.

Indeed CBS easily won the 8 p.m. to 9 p.m. hour with a 7.9 household rating
and 14 share, and all of the key adult demos, as well.

ABC's comedy block of My Wife and Kids and According to
Jim
edged out NBC's Ed for second in the 18-through-49 battle (3.0 to
2.8), although Ed was second in households.

From 9 p.m. to 10 p.m., the special West Wing episode called The
West Wing Documentary
easily won the time period in households and key
demos, although younger adults (18 through 34) went to CBS' Amazing Race 2
first (3.9) and Fox's comedy block of Bernie Mac and Greg the
Bunny
second (3.1).

From 10 p.m. to 11 p.m., NBC took no prisoners with Law & Order,
which dominated in households and every key demo but older teens, who flocked
first to the second hour of Amazing Race on CBS.

For the night, the household standings: NBC 9.5/16, CBS 6.6/11, ABC 5.4/9
and Fox 3.7/6.

The 18-through-49 standings: NBC 4.8/13, CBS 4.6/13, ABC 3.0/8 and Fox
2.6/7.

NBC attracted the most 25- through 54-year-olds.

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