NBC takes two weekend nights - Broadcasting & Cable

NBC takes two weekend nights

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Solid ratings from NBC's Friday-night lineup of Dateline (5.2
rating/10 share) and back-to-back episodes of Law & Order: Special
Victims Unit
keyed the first of the network's weekend victories in total
households, according to Nielsen Media Research's fast national ratings.

But the Nielsen numbers also showed a virtual dead heat among ABC, NBC and
CBS (all tied at 2.8 rating) in the key adults 18-through-49 demo, with CBS
nudging out the other two with a 10 share versus a 9.

CBS' top performer was a repeat of CSI: Crime Scene Investigation,
which grabbed a 6.3/12.

ABC's best effort was 20/20, which nabbed a 6.2/11.

The loser for the night was a Fox NFL pre-season broadcast of the game
between the Baltimore Ravens and Philadelphia Eagles, which pulled in a 3.1/06.

For the night in households it was NBC, 6.2 rating/12 share; CBS, 5.4/10;
ABC, 5.2/10; Fox, 3.1/6. Adults 18 through 49: CBS, 2.8/10; NBC, 2.8/9; ABC,
2.8/9; Fox. 1.9/7.

NBC swept Saturday night in households, winning all time periods with the
help of Big Brother 3 (5.0/10), The District (4.8/08) and The
Agency
(4.5/09).

ABC notched a rare second-place finish with the Little League World Series
winning its time slot (3.8/07) and an America's Funniest Home Videos
repeat landing a solid 4.0/08.

Loser for the night was NBC's repeat of Meet My Folks (2.8/06).

With solid performances from Cops, Cops 2 and America's Most
Wanted
, Fox outpaced its rivals in the key adult demos.

For the night, households were: CBS, 4.8 rating/9 share; Fox, 4.2/8; ABC,
3.9/7; NBC, 3.5/7. Adults 18 through 49: Fox, 2.4/8; CBS, 2.1/7; NBC, 1.7/6;
ABC, 1.8/6.

On Sunday, the Law & Order franchise powered NBC to victory as NBC
nudged out CBS for the night in households with a 6.3 versus a 6.2.

Law & Order: Criminal Intent won the evening with an 8.3/14, but lost
the 18 through 49 demo to Fox's Malcolm in the Middle and Grounded for
Life
.

ABC's Little League World Series also did well again, winning the men 18
through 49 category handily from 7 p.m. to 9 p.m., as well as adults 18 through
49.

The CBS movie Sealed With a Kiss did well from 10 p.m. to 11 p.m,
winning the time slot.

Low performers of the night were Futurama (2.9/06) and Alias
(2.9/05).

For the night in households it was NBC, 6.3 rating/11 share; CBS. 6.2/11;
ABC, 4.7/08; Fox, 4.0/07. Adults 18 through 49: NBC, 3.0/9; Fox, 3.0/9; ABC,
2.5/7; CBS, 2.2/6.

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