NBC slam dunks Wednesday


NBC's coverage of the fourth and final game of the National Basketball
Association's Championship Series gave the network a clean sweep in the key
ratings categories Wednesday night, according to Nielsen Media Research's fast
national report: households, total viewers, and adults 18-through-34,
18-through-49 and 25-through-54.

Fox was a respectable second across those same categories with its original
summer show American Idol: Search for a Superstar.

From 9 p.m. to 9:30 p.m. ET, the game and the Fox show tied among adults
18-through-49, while Idol won the 18-through-34 battle. The game
attracted more 25-to-54-year-olds.

Similar story in the 9:30 p.m. to 10 p.m. slot, although NBC's game edged Fox
in adults 18-through-49 by two-tenths of a rating point.

From 10 p.m. to 11 p.m., though, the game had little competition, more than
doubling the household and key demo ratings for the ABC News special Boston
and CBS's repeat airing of a Joan of Arc miniseries.

ABC's best story for the night was finishing second among adults
18-through-49 and 25-through-54 in the 8 p.m. to 9 p.m. hour with repeats of
My Wife & Kids and According to Jim.

For the night, household: NBC, 8.3 rating/14 share; Fox, 5.2/9; CBS, 5.1/9;
ABC, 4.4/8.

Adults 18-through-49: NBC, 5.3/15; Fox, 3.9/12; ABC, 2.4/7; CBS, 1.8/5.

Adults 18-through-34: NBC, 5.3/17; Fox, 4.5/15; ABC, 2.1/7; CBS, 1.1/4.

Adults 25-through-54: NBC, 5.5/15; Fox, 3.5/10; ABC, 2.8/8; CBS,