NBC Personalizes Breaking News

New offering from Breaking News gives mobile users more control over the news they see

NBC News Digital Group's Breaking News operation has
 released a major update to its iOS app and the BreakingNews.com website that 
allows mobile users for the first time to personalize their breaking news feed.

The iOS version launched on November 4th and the 
Android version of the app is expected to become available in coming weeks.  

The new features are designed to help users better control 
the news feeds they are receiving in a world where it is easy to be overwhelmed 
by the amount of content available.

"Sometimes it seems like everything is ‘breaking news' in 
today's social media world, so we've rebuilt Breaking News to instantly deliver 
what matters to you," said Cory Bergman, general manager of Breaking News in a
 statement. "Our new app is a personal alert service that enables users to
 control the breaking updates they want to discover without missing out on the 
unexpected. When combined with our track record of speed and accuracy, it's a
 powerful tool for a new generation of mobile consumers."

Key features of the new Breaking News app include an "Alert"
 tool that allows users to tap the alarm bell icon to get real-time push 
notifications whenever news breaks about a specific topic.

The app also has a "Mute" icon that can be tapped next
 to a topic or story so that users can hide it and all subsequent updates from
 their feed.

In addition, a "Whoa!" button allows user to post their 
reaction with other Breaking News users.

Other features include the ability to pinpoint breaking
 alerts on a map, save topics for later viewing, choose from a higher volume of
 updates and receive "editor's notes" about conflicting or inaccurate social
 media reports.

As part of the new app, NBC also announced that GE will be the 
first sponsor to work with Breaking News "to feature native advertising in the 
news feed that highlights how innovation through the Industrial Internet and
 Brilliant Machines are reshaping our world today," the company noted.