Through the first 11 days of NBC's London Games TV coverage,
202.6 million total viewers have watched across the networks that include NBC,
NBC Sports Network, CNBC, MSNBC, Bravo and Telemundo. That's 2.8 million more than
the 199.8 million who watched the Games through the first 11 days in 2008 when
NBCUniversal televised the Beijing Games.
If the NBC networks continue on this pace, they could break
the all-time record for the most-viewed event in U.S. TV history; currently,
that record is held, appropriately enough, by the Beijing Games, which drew 215
million viewers over 17 days and nights.
While viewers have been tuning into the NBC networks' TV
coverage of the Olympics in record numbers, NBC's website, NBCOlympics.com, has
also been drawing viewers at a record pace. Through the first 11 days, NBCOlympics.com
has surpassed one billion page viewers across its computer, mobile and tablet
platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC
Olympics, the network says. Total page views for the entire 17 days of coverage
of the Beijing Games were 1.2 billion, so that record is sure to be surpassed.
So far, NBCOlympics.com's most "clicked" athlete is American
gymnast and double-gold-medal winner Gabby Douglas with 18.2 million views.
Next is multi-swim-medal winner Michael Phelps with 7.04 million views.
Other digital highlights reported by NBC:
- A total of 7.6 million devices have been verified by cable,
satellite and telco customers.
Total video streams are now over 100 million, which has surpassed the 75
million total streams for the entire 2008 Beijing Olympics.
Live video streams have reached 45 million, more than triple the total live
streams for the entire Beijing Olympics (14 million).
Visitors are spending more than 27 minutes per visit on the site, 118% longer
than for Beijing.
There have been more than seven million downloads of the NBC Olympics Live
Extra and NBC Olympics apps, peaking at No. 1 and No. 2, respectively, as
the top free apps for iPhone and iPad on the App Store.
Here are some charts with statistics comparing the London
Games telecast to other events of Olympic proportions.
The Most Viewed Events in U.S. TV History
Beijing Summer Olympics
Atlanta Summer Olympics
Lillehammer Winter Olympics
Athens Summer Olympics
London Summer Olympics
Seoul Summer Olympics
* Still in progress; numbers through 11 days with six days
Source: Nielsen Media
Research, compiled by Horizon Media
Hours of Olympic Coverage
* Planned before
** Numbers incomplete
Source: Nielsen, compiled
by Horizon Media
NBC Summer Olympics Primetime Ratings Track
2012 London Games (First 11 days)
Viewers (in millions)
Source: Nielsen Media
Research (Live + Same Day)
Top-Ten Rated Metered Markets-London Games (11 Days)
Salt Lake City
West Palm Beach