NBC Olympics Coverage Is Setting Records on TV and Digital

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Through the first 11 days of NBC's London Games TV coverage,
202.6 million total viewers have watched across the networks that include NBC,
NBC Sports Network, CNBC, MSNBC, Bravo and Telemundo. That's 2.8 million more than
the 199.8 million who watched the Games through the first 11 days in 2008 when
NBCUniversal televised the Beijing Games.

If the NBC networks continue on this pace, they could break
the all-time record for the most-viewed event in U.S. TV history; currently,
that record is held, appropriately enough, by the Beijing Games, which drew 215
million viewers over 17 days and nights.

While viewers have been tuning into the NBC networks' TV
coverage of the Olympics in record numbers, NBC's website, NBCOlympics.com, has
also been drawing viewers at a record pace. Through the first 11 days, NBCOlympics.com
has surpassed one billion page viewers across its computer, mobile and tablet
platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC
Olympics, the network says. Total page views for the entire 17 days of coverage
of the Beijing Games were 1.2 billion, so that record is sure to be surpassed.

So far, NBCOlympics.com's most "clicked" athlete is American
gymnast and double-gold-medal winner Gabby Douglas with 18.2 million views.
Next is multi-swim-medal winner Michael Phelps with 7.04 million views.

Other digital highlights reported by NBC:

  • A total of 7.6 million devices have been verified by cable,
    satellite and telco customers.
  • Total video streams are now over 100 million, which has surpassed the 75
    million total streams for the entire 2008 Beijing Olympics.
  • Live video streams have reached 45 million, more than triple the total live
    streams for the entire Beijing Olympics (14 million).
  • Visitors are spending more than 27 minutes per visit on the site, 118% longer
    than for Beijing.
  • There have been more than seven million downloads of the NBC Olympics Live
    Extra and NBC Olympics apps, peaking at No. 1 and No. 2, respectively, as
    the top free apps for iPhone and iPad on the App Store.

Here are some charts with statistics comparing the London
Games telecast to other events of Olympic proportions.

The Most Viewed Events in U.S. TV History

2008

Beijing Summer Olympics

NBC

214 million

1996

Atlanta Summer Olympics

NBC

209 million

1994

Lillehammer Winter Olympics

CBS

204 million

2004

Athens Summer Olympics

NBC

203 million

2012

London Summer Olympics

NBC

202.6 million*

1988

Seoul Summer Olympics

NBC

194 million

* Still in progress; numbers through 11 days with six days
to go
Source: Nielsen Media
Research, compiled by Horizon Media

Hours of Olympic Coverage

Year

Location

Network

Hours

1968

Mexico City

ABC

43.5

1972

Munich

ABC

62.75

1976

Montreal

ABC

76.5

1980

Moscow

NBC

150*

1984

Los Angeles

ABC

180

1998

Seoul

NBC

179.5

1992

Barcelona

NBC

161

1996

Atlanta

NBC

171

2000

Sydney

NBC

442

2004

Athens

NBC

1,210

2008

Beijing

NBC

3,600

2012

London

NBC

5,535**

*   Planned before
boycott
** Numbers incomplete
Source: Nielsen, compiled
by Horizon Media

NBC Summer Olympics Primetime Ratings Track
2012 London Games (First 11 days)

Day

HH Rating

Viewers (in millions)

Fri. 7/27

23

40.7

Sat. 7/28

15.8

28.7

Sun. 7/29

19.8

36

Mon. 7/30

18

31.6

Tues. 7/31

21.8

38.7

Wed. 8/1

17.9

30.8

Thurs. 8/2

21.1

36.8

Fri. 8/3

16.3

28.5

Sat. 8/4

15.9

28

Sun. 8/5

17.5

31.3

Mon. 8/6

15.8

26.6

Source: Nielsen Media
Research (Live + Same Day)

Top-Ten Rated Metered Markets-London Games (11 Days)

Market

HH Rating/Share

Salt Lake City

26.6/47

Milwaukee

24.4/41

Kansas City

24.2/40

Denver

23.8/45

Columbus, Ohio

23.3/39

Norfolk, Va.

23.1/36

Indianapolis

22.7/38

San Diego

22.5/40

Richmond

22.1/35

West Palm Beach

21.9/36

Source: Nielsen

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