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NBC leads in coveted demo - Broadcasting & Cable

NBC leads in coveted demo

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Season to date through May 4, NBC still leads the networks in attracting
adults 18 through 49, the demo most sought by advertisers.

But NBC also has the sharpest year-to-year decline in that category this
season, as well -- down 13 percent to a 4.5/12.

Fox is second with a 4.2/11, up 5 percent, while CBS and ABC are tied for
third with a 3.8/10.

ABC is up 6 percent and CBS is down 3 percent in the demo.

CBS continues to lead the season in total viewers with an average of 12.5
million tuning in each night, up 2 percent from last year.

NBC is down 14 percent, drawing about 11.7 million viewers, while ABC pulls in
about 10 million, up 3 percent.

Fox isn't far behind with 9.8 million, up 6 percent.

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