NBC keeps doubling American Dreams - Broadcasting & Cable

NBC keeps doubling American Dreams

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In an attempt to build an audience for the show, NBC plans to continue
double-running new drama American Dreams Sunday nights at 7 p.m. and 8
p.m.

NBC will air the prior week's episode at 7 p.m. and follow it with a new
episode at 8 p.m. for the next few weeks, an NBC spokeswoman said.
Dateline, which normally airs at 7 p.m., will be on hiatus during this
time.

Last Sunday, the new episode of American Dreams finished in second
place in adults 18 through 49 with a 3.7 rating/9 share. It was first in adults
18 through 34 and 25 through 54.

NBC said the show increased its audience by 27 percent and 1.7 million
viewers from the first half-hour to the second.

American Dreams is produced by NBC Studios and Universal Network
Television.

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