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NBC jumpstarts upfront - Broadcasting & Cable

NBC jumpstarts upfront

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NBC got the network upfront ad sales market moving late Thursday and by late
Friday sources were reporting the Peacock web was roughly 50% sold out at
cost-per-thousand rates of between 8% and 10% higher than last year when the
network took price cuts in the mid-single digit range.

Sources confirm a lot of NBC's early business was for autos and movies.

WB is more than half sold out at rate increases of between 14% and 16%
sources say, adding it will far exceed $500 million this upfront, versus $475 a
year ago.

CBS started selling Friday and was receiving rate hikes in the 9% to 13%
range.

ABC is talking to buyers about 4% to 6% rate hikes; no word at deadline
whether they're getting it.

FOX was reportedly 25% done by late Friday but no word on
pricing.

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