NBC gives golden opportunity - Broadcasting & Cable

NBC gives golden opportunity

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Olympic TV-rights holder NBC recently waived some of its exclusivity
rights to allow others to cover the controversy over the gold medal in pairs
skating.

In addition to allowing extra time to use Olympic footage from the skating
event, NBC allowed live coverage of the press conference Friday on the gold
medal awarded to Canadian pair Jamie Sale and David Pelletier.

The conference was carried over Fox News, CNN and ESPN
networks-which acknowledged NBC onscreen.

NBC said it allowed the extra access due to the controversy's news
value.

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