NBA Viewing Rose 8% During Regular Season

By Jon Lafayette
( Broadcasting & Cable )
published

The National Basketball Association scored its most watched season in four years.

Combined viewership over the NBA’s four TV outlets—ABC, TNT, ESPN and NBA TV—was up 8% to an average of 1.283 million, according to Nielsen.

ABC’s games were up 17%, TNT’s games grew 13%, ESPN showed a 4% gain and NBA TV edged up 1%.

Related:Hulu Signs as Sponsor of NBA Playoff Series on TNT

Games on regional sports networks averaged a 2.4 rating, up 4% from last season.

The NBA playoffs start Saturday.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.