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NBA Viewing Rose 8% During Regular Season - Broadcasting & Cable

NBA Viewing Rose 8% During Regular Season

Most-watched season in four years
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The National Basketball Association scored its most watched season in four years.

Combined viewership over the NBA’s four TV outlets—ABC, TNT, ESPN and NBA TV—was up 8% to an average of 1.283 million, according to Nielsen.

ABC’s games were up 17%, TNT’s games grew 13%, ESPN showed a 4% gain and NBA TV edged up 1%.

Related: Hulu Signs as Sponsor of NBA Playoff Series on TNT

Games on regional sports networks averaged a 2.4 rating, up 4% from last season.

The NBA playoffs start Saturday.

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