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NBA Finals an ABC ratings disaster - Broadcasting & Cable

NBA Finals an ABC ratings disaster

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What a difference the Lakers (and NBC?) make.

The first four games of this season's National Basketball Association Finals
-- between the New Jersey Nets and the San Antonio Spurs -- are down an average
38% in household ratings from last year, when the Nets lost to the Los Angeles
Lakers in four straight, on NBC.

Male demos are down, as well -- more than 40% among men 18-49.

Sources said good chunks of games six and (if needed) seven will be devoted
to advertiser make-goods.

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