NBA a Boom for TNT - Broadcasting & Cable

NBA a Boom for TNT

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Turner Network Television's National Basketball Association ratings are on the move, up 33% over the early part of last season.

Through 18 regular-season games, the NBA on TNT is pacing at a 1.6 rating, compared with a 1.2 after the same number of games last fall.

NBA action is also a strong draw with this fall's hard-to-find young men, with ratings for men 18-34 up 47% to 431,000 viewers.

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