After the success of NATPE's 2011 annual market and
conference in Miami, the media marketplace has chosen to host the 2012 event in
Miami at the Fontainebleau Resort from January 23-25, NATPE President and CEO
Rick Feldman announced on Tuesday.
"Moving to Miami in 2011 was a great success for the
international community we serve and we received overwhelmingly positive
responses from those who attended," said Feldman. "We saw a big increase in
attendees from the United States, Europe and Latin America and every indication
has been that a considerable amount of business was done."
Last year, NATPE saw growth in key attendance categories,
including a 35% increase of top media executives from 70 countries. 272 global
exhibiting countries were represented, which showed a 20% increase from the
previous year; the 780 content buyers and acquisitions executives gave the
organization its highest increase of attendees, by 116%.
NATPE also made events during the conference available via live streaming,
which drew a number of 488,051 streams, with the digital content drawing the most views.