National Geographic Channel’s ‘Mars’ Promo Is No. 1 Again With 244.7 Million TV Ad Impressions

And more from Promo Mojo, our exclusive weekly ranking of the shows networks are promoting most heavily
Author:
Publish date:
Social count:
0
Mars.jpg

B&C has partnered with iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Nov. 20).

Mars, the six-part miniseries that debuted Nov. 14, continues to get a huge promo push from National Geographic. The 244.7 million TV ad impressions it racked up during the seven days measured was enough to put it in our No. 1 spot again, though the total’s way down from its record-breaking 1 billion in our previous ranking.

Related: Sports Boost TV Ad Spending in October

Meanwhile, cable shows once again entirely own our top 5, with Search Party (TBS), Good Behavior (TNT) and Shooter (USA) returning, and Sister Wives (TLC) the week’s sole new entry at No. 3 with 148.9 million TV ad impressions.

1) Mars, National Geographic Channel

Image placeholder title

Impressions: 244,687,276

Imp. Types: National 70%, Local 19%, VOD/OTT 11%

Avg. View Rate: 81.39%

In-network Value: $1,384,971

Out-of-network Est. Spend: $346,142

2) Search Party, TBS

Image placeholder title

Impressions: 163,716,740

Imp. Types: National 89%, Local 6%, VOD/OTT 5%

Avg. View Rate: 77.40%

In-network Value: $1,348,393

Out-of-network Est. Spend: $258,557

3) Sister Wives, TLC Channel

Image placeholder title

Impressions: 148,874,364

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

Avg. View Rate: 81.67%

In-network Value: $744,492

Out-of-network Est. Spend: $75,012

4) Good Behavior, TNT

Image placeholder title

Impressions: 135,334,634

Imp. Types: National 75%, Local 18%, VOD/OTT 7%

Avg. View Rate: 87.55%

In-network Value: $1,567,882

Out-of-network Est. Spend: $251,089

5) Shooter, USA Network

Image placeholder title

Impressions: 134,055,276

Imp. Types: National 90%, Local 4%, VOD/OTT 6%

Avg. View Rate: 93.60%

In-network Value: $1,500,017

Out-of-network Est. Spend: $139,569

Data provided by iSpot.tv, Real-time Advertising Metrics

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.

National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.

National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Related