NASCAR viewing just keeps growing.
NBC’s coverage Saturday night of the National Association for Stock Car Auto Racing’s Pepsi 400 from Daytona
International Speedway in Daytona Beach, Fla., was watched by 20 million viewers and earned a 6.0
national rating/13 share, a gain of 15% over last year’s 5.2/12 on Fox,
according to Nielsen Media Research.
The race won all key categories and easily doubled the night’s second-place
network (CBS) among adults 18-49, 25-54 and all key adult-male demographics.
"NASCAR’s amazing audience delivery continues," NBC Sports president Ken Schanzer said. "Following the 59% growth on NBC and TNT [Turner Network Television] the past two seasons
and Fox’s continued growth over the first half of this season, this rocket
continues to soar."