NASCAR hits viewer high - Broadcasting & Cable

NASCAR hits viewer high

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NBC said its telecast of Sunday's Brickyard 400 National Association for Stock Car Auto Racing event was seen by a
record 21 million viewers, 1 million more than last year's previous high for
the event.

The race, from the famed Indianapolis Motor Speedway, also turned in its
largest national rating ever with a 6.3 household rating and a 16 share, up 2
percent from a year ago, according to figures released Tuesday by Nielsen Media
Research.

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