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NAD: Verizon FiOS Quantum TV Ad Claims ‘Reasonable’ - Broadcasting & Cable

NAD: Verizon FiOS Quantum TV Ad Claims ‘Reasonable’

Cablevision had challenged TV ads touting telco’s souped-up DVR
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In response to a challenge posed by the parent company of Cablevision Systems, the National Advertising Division said it has determined that Verizon Communications has “provided a reasonable basis” for TV ads claiming that FiOS Quantum TV subs can do things like record up to 12 shows at once, watch TV “on the go,” store up to 200 hours of HD and watch recordings in other rooms.  

The NAB said Cablevision contended that TV ads from Verizon entitled “Why Not?” that feature comedian Craig Robinson made false and misleading comparisons between Verizon’s FiOS TV and the MSO’s Optimum TV platform. In the ad (watch a 30-second version here), Robinson tells his young nephew that his provider “can’t” record a certain number of shows at one time, save “every single cartoon,” and pause what he’s watching in one room and resume it in another room.  

FiOS Quantum TV is Verizon’s new top-end video platform. Introduced last April, FiOS Quantum TV is anchored by the Arris-made Verizon Media Server, a whole-home DVR with six tuners and 1 terabyte of DVR storage that can be paired up with client devices on the home network. The Premium version of FiOS Quantum TV ties together the functions of two VMSs, giving customers access to 12 tuners and enough storage to record 200 hours of HD video, according to Verizon. The Premium-level set-up allows customers to watch or record up to ten shows at once. The Enhanced FiOS Quantum TV tier uses just one VMS. FiOS Quantum TV is matching up with Cablevision’s Multi-Room DVR, a network-based offering that, following an upgrade last April, is now capable of recording up to 15 shows at the same time. 

To read the full story, visit Multichannel.com.

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