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NAB 2008: NAB Sets Theme for Annual Convention - Broadcasting & Cable

NAB 2008: NAB Sets Theme for Annual Convention

NAB Show: Where Content Comes to Life
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The National Association of Broadcasters unveiled the tag line for its annual convention in April, and the emphasis is on what goes down the pipe.

NAB Show: Where Content Comes to Life will be the theme of this year's show, with NAB Monday spotlighting "a content theater, two pavilions dedicated to IPTV [Internet-protocol TV] and mobile solutions and a commerce area to facilitate content partnership opportunities" in what it called an evolution of the convention.

As media companies search for a business model in an age of multiplying media, the NAB is looking for direction from a futurist who foreshadowed a world both united and divided by technology: Alvin Toffler, author of Future Shock, who is one of the scheduled speakers.

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