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MTV's 20th falls short in ratings - Broadcasting & Cable

MTV's 20th falls short in ratings

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MTV: Music Television's 20th-anniversary celebration was a great
party, but apparently not great television.

Wednesday night's MTV: Live and Almost Legal scored a 1.5 household
rating and a 1.6 among persons 12 through 34. That's a fraction of what the
network gets for other major events like the Video Music Awards.

Although the show featured live performances by old and recent artists from
MTV's 20-year history, the network is saving the biggest-name current performers
for next month's Video Music Awards show.

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