PxPixel
MTV Movie Awards Add User-Generated Award - Broadcasting & Cable

MTV Movie Awards Add User-Generated Award

Author:
Publish date:

MTV is looking to add some user-generated spice to its 2007 Movie Awards. Along with partners Yahoo! and producer Mark Burnett  the company is greatly expanding the awards shows presence online with a new award and increased interactivity.


Starting April 23,  Web surfers will be able to submit their own short original movie spoofs to a “MTV Movie Awards on Yahoo!” site. One of those videos will be selected to win a new “Best Movie Spoof – User Generated” award. The final five nominees will be flown to Los Angeles for the June 3 event.


Visitors to the site will also be able to interact live with the awards show via an edited-for-content “world wide web wall” which will be displayed during the broadcast. As in the past, fans will also be able to vote for the shows winners on the website.

Related