MTV Appeals to Alternative Audience With Logo

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Journeys—both literal and internal—are the subject of three originals coming to MTV’s new gay network, Logo.

The channel, set to bow June 30, greenlighted three new shows for fall/winter 2005 debuts. Reality show Open Bar (Trio Films) follows a West Hollywood man as he opens a new gay bar and comes out to his family and friends; travel series Out & About (Australia’s DemonAngel Productions) profiles little-known international locations of interest to gays and lesbians; and multipart documentary The Ride (Stone & Company) tracks this year’s AIDS/Lifecycle bike ride.

Logo, the gay/lesbian/bisexual/transgender network, adds the shows to a mix of some 200 movies, acquired shows including Angels in America, and originals including documentary series Momentum; scripted drama Noah’s Arc; and the first-ever telecast of the GLAAD Media Awards, set for July 24.

The ad-supported network is part of Viacom’s MTV Networks family, headed by MTV Networks Entertainment President Brian Graden. Logo is expected to launch with 10 million U.S. subscribers.