MSNBC executive Michael Rubin is taking on the additional
role of leading long-form programming at The Weather Channel, it was announced
Rubin will be responsible for development and scheduling for
the group, reporting to David Clark, president of The Weather Channel network.
He will continue as VP of long-form at MSNBC, a role he has held since 2006.
"Michael brings a great understanding of how original
programming works at a news and information network, which he has demonstrated
with his successful track record at MSNBC," Clark said. "We look
forward to his impact on our expanding slate of originals."
MSNBC parent company NBCUniversal is a part
owner of The Weather Company, along with private equity firms The Blackstone
Group and Bain Capital.