MSNBC strikes 'sexy' chord - Broadcasting & Cable

MSNBC strikes 'sexy' chord

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In a takeoff of Cable News Network's now-famous "sexy" promo for anchor Paula Zahn, MSNBC
is hyping Hardball host Chris Matthews this way: "Looking for someone
who's tough, smart, oh, yeah, and just a little sexy? Forget it!"

The voice-over, read by Twisted Sister's Dee Snyder, proclaims: "He's not
looking for compliments, he's looking to cut through the spin and show you every
side of the story."

It was MSNBC president Erik Sorenson's idea to "Poke a little fun at CNN and
also make a point about Chris."

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