MSNBC Gets Election Bump

By John Eggerton
( Broadcasting & Cable )
published

MSNBC's Election Day online visits were 38% above
normal, according to the network.

Mobile traffic to the site was up 60% over its
mobile average, the highest traffic since the 2008 elections.

The site's politics section, not surprisingly, saw
a large boost at 12 times the normal traffic.

MSNBC.com generated more than 5 million video
streams on election day and its aftermath (through noon today, Nov. 3).

MSNBC featured real-time results, blog posts,
interactive maps, social media and video from NBC News as well as MSNBC.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.