MSNBC brands itself America's News Channel


MSNBC is rebranding with a new tag line and patriotic logo.

The NBC and Microsoft Corp.-owned cable network will call itself "America's News
Channel" and use an American flag in its logo.

The changes reflect the channel's emphasis on "free expression, debate and
discussion" critical to American values, network president Erik Sorenson said in
an electronic mail to employees.

Sorenson also said he'll soon name an editor in chief to oversee editorial
and programming.