MNT Gets Off to Modest Start

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MyNetworkTV’s two new telenovela strips got off to modest beginnings, according to the national numbers for the first four days of the fledgling service, which launched on Tuesday, Sept. 5.

The 8 p.m. offering, Desire, averaged an 0.8 rating/1 share in households, with viewership of 1.16 million. The show opened with a 1.0 rating Tuesday, and then recorded averages of 0.9, 0.8 and 0.7 the next three days. The show inherited a 1.7/3 time-slot average in August.

It averaged a 0.4 rating in the adult 18-49 demo, as 55% of the show’s viewers fell in this range.

At 9, Fashion House averaged a 0.9 rating/1 share in households, with viewership of 1.28 million. It opened with a 1.1 Tuesday, and then averaged a 0.9, 0.8 and 0.8 the next three days. It inherited a 1.6/3 time period average last month.

The show averaged a 0.5 rating in the demo, with 57% of its viewers coming from the 18-49 range.

Life won’t get any easier for the shows next week as the competition increases when the major networks roll out their first full week of the new season.