MLB.com Selects Level 3 for CDN Services - Broadcasting & Cable

MLB.com Selects Level 3 for CDN Services

Will use its content delivery network to augment live and on-demand online streaming
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The official website of Major League Baseball, MLB.com has expanded its use of Level 3 Communications' services and has selected Level 3 to augment its content delivery network (CDN) services.

"In choosing Level 3 for one of our CDN services, we've been able to achieve optimal CDN redundancy and performance diversity, enabling us to provide a higher quality and more reliable online experience for baseball fans," said Joe Choti, chief technology officer for MLB.com.

In June 2010, Level 3 announced it had been selected by MLB.com to provide high-speed IP (HSIP) and colocation to support MLB.com's network, media archive, as well as live and on-demand streaming capabilities. Level 3's relationship had previously included Vyvx video backhaul services for live-game streams.

With the addition of the CDN services, Level 3 is now supporting the delivery of MLB.com's video streaming from creation to consumption using Level 3's CDN platform combined with the company's Vyvx video broadcast backhaul services.

"Our relationship with MLB.com is a perfect example of the benefits of Level 3's creation to consumption model," said Mark Taylor, vice president of content and media at Level 3 in a statement. "We can provide the CDN services they need, but that's just one piece of the puzzle. We also provide a full suite of customized solutions -- from video backhaul to HSIP to colocation to storage -- in order to meet more of their connectivity needs from a single provider. As a result, we're better able to optimize the different delivery workflows along the way, facilitating better outcomes for MLB.com and its business partners, and a better online viewing experience for baseball fans."

The subscription-based video service is one of the largest subscription video offerings on the Internet. In February, MLB.com reported that it has served more than one billion live video streams -- a quarter of which were delivered in 2010 -- since the site was launched.