MIPCOM: Fremantle Inks Major Deal With YouKu

Chinese portal gets rights to around 202 hours of content

Illustrating the growing importance of programming deals
 with over-the-top services at MIPCOM, FremantleMedia International announced a major
 multi-year digital deal on the first day of the market with the Chinese-based 
portal, Youku that will give the company rights to about 202 hours of content 
in the first year.
Second only to YouTube in global viewership, Youku's online 
audiences average some 14 million unique users a day, and it has an estimated 200 million
 mobile users, the companies reported.

The initial content is to be made available on its VOD
 channels, youku.com, youku.net and tudou.com and will include the recently
 launched "Total Black Out USA," "The X Factor USA" season three, "America's Got
Talent" season eight, "Project Runway" season 11, "Celebrity Apprentice" season 
six and "American Idol" season 13.

It will also get rights to such scripted series as "Hit and 

Paul Ridley, FremantleMedia International senior VP of Asia 
Pacific, noted in a statement that "as the Asian region evolves it's really
 important for our world class entertainment to be present on platforms which
 are in line with new consumer viewing habits — with Youku's vast reach it was
 the natural choice for us in China."