Millennials by the Numbers
Viewing habits of the generation, which now accounts for 27% of the U.S. population, are changing the TV business
B&C’s 2015 Digital All-Stars run a wide gamut, as business shift continues to intensify
Defections come in both live and delayed viewing, with ABC the hardest hit
The number of U.S. channels targeting Hispanics now tops 140
According to Magid Generational Strategies, in 2012, 45% of adults 18-34 would "definitely accept/view ads" in exchange for the ability to consume full-length TV content for free
According to Magid Generational Strategies, in 2012, 45% of adults 18-34 would “definitely accept/view ads” in exchange for the ability to consume full-length TV content for free
Demographic group spends equal time with social media, video