NBC Enterprises and MGM Worldwide Television Distribution are launching a
new media-sales company that will handle all barter-sales efforts for the two
syndication companies' off-network and first-run programs.
Coined MGM/NBC Media Sales Group, the new company will be based in New York
and headed by MGM Media Sales executive vice president Michael Daraio.
One-year-old NBC Enterprises had previously had its barter sales handled by
MGM and NBC Enterprises have already been working
together on the international syndication front, where MGM handles all of NBC's
sales outside of North America.