Meerkats Make Big Splash on Animal Planet

Author:
Publish date:
Social count:
0

The Meerkats may be small, but they are bringing some big ratings to Animal Planet. The June 9 series premiere of Meerkat Manor, which follows a family of meekrats living in Africa’s Kalahari Desert, brought the network its biggest-ever series premiere in households, attracting nearly 800,000 homes.

Back-to-back episodes (8-8:30, 8:30-9) of Meerkat earned an 0.9 household rating and got more than one million viewers for both showings; this is a 125% increase in the time slot year-over-year. That makes Meerkats the biggest series debut in three years.

Over the June 9 weekend, the furry creatures garnered 1.4 million cumulative total viewers in prime. It was also the highest-rated premiere in three years among the 2-11 demo, with an average 0.5 rating and 158,000 viewers (a 67% increase year-to-year).

Meerkat is a 13-part series based on a 10-year Cambridge University study of the creatures.

Animal Planet is available in more than 88 million homes worldwide.

Related