Media Telethon Scores In Scranton

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Scranton, Pa., is about as dissimilar from The Big Easy and the Deep South as anywhere, but that didn’t stop citizens from the Scranton area from pledging $294,627 last Thursday in a city-wide/day-long media event to help victims of Hurricane Katrina.

The telethon was sponsored by The News Alliance, a collection of Scranton media organizations—radio, TV and print—that share information.

It was led by The Scranton Times-Tribune, Nexstar’s WBRE and Mission Broadcasting’s WYOU, five radio stations, and several smaller area papers.

Scranton folks know how to dig deep when disaster strikes. After 9/11, The News Alliance telethon raised $225,000, and after the Asian tsunami last December, $270,000.