Media layoffs back on the rise


The pace of layoffs by media companies picked back up in
June, although job cuts remain a fraction of the losses during the same period
last year.

According to a tracking study by outplacement firm Challenger, Gray and
Christmas Inc., media companies axed 1,045 people in June.

That's up from 829 cut in May, but a blissful 83 percent drop from the 6,309
fired in June 2001.

Challenger, Gray compiles companies' announcements and filings with regulators
concerning layoffs. The tracking study's media category includes broadcast,
cable, radio, advertising, entertainment and print, but excludes
Internet-related cuts.

A different look at employment comes from the U.S. Bureau of Labor
Statistics, and its most recent data only cover April.

The BLS said that as of April, employment by ad agencies remained bleak, with
the number of workers falling 5 percent.

Radio stations' labor levels increased slightly, 0.2 percent.

TV stations' employment fell 1.8 percent, but cable systems -- driven by a
continuing need for cable-modem and digital-cable salesmen and installers --
added 2.2 percent to their ranks.