Media Buyer Nitti Moves to Verizon

Named chief media officer
John Nitti_2013.jpg

John Nitti, who had been one of the top media buyers as chief investment officer worldwide at ZenithOptimedia, has joined Verizon as chief media officer.

Verizon is a ZenithOptimedia client.

Nitti joined Zenith in 2009 as head of the agency’s digital media arm and increased digital billings from $3 million to $180 million. He was promoted to president of activation, in charge of buying all media, in 2012.

The agency handles media investments totaling more than $10 billion.

ZenithOptimedia has not yet named a replacement for Nitti.